Warc admap essay

At the same time, even some social media evangelists are questioning whether Facebook has been used properly thus far, and foresee a big re-evaluation of how social media is used.

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WPPStream vs. A brief biography of the author of up to 30 words can be sent with the submitted copy.

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Both events served the corporate brands well, but in very different ways — something teams at Kantar and their clients would be well familiar with. That means advertisers need to cede some control over the campaign to audiences to allow and encourage brand conversation, he says. Admap Editor Colin Grimshaw observed that, between the extremes, "most people accept that the mass of data now being generated from consumer activity can be a positive, if channelled appropriately. The Admap Prize recognizes great thinking and innovation by dissecting the biggest problems brands are facing. In addressing the central question, there are a wide range of considerations and possible approaches. Commenting on the essay, Admap Prize judge Guy Murphy, worldwide planning director of JWT, said: "The author accurately points out the power as well as failures of personalisation in a way that marketers can truly understand, and the need for technology to augment, not replace, human insight and oversight. These should be in jpeg or tiff format and a minimum of 14cm in width and dpi in resolution. The Admap Prize is a unique opportunity to get recognition for the quality of your strategic ideas and for those ideas to be published in Admap magazine, which for over half a century has been synonymous with new ideas, insight and evidence of effectiveness in marketing communications. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. Data sourced from Admap. Suggested headlines, standfirsts and cross-heads can be included in the copy, but may be changed in the editing process. Now in its sixth year and sponsored by Kantar, the Admap Prize is an essay contest that encourages and rewards excellence in strategic thinking in brand communications.

Data sourced from Admap. Commenting on the essay, Admap Prize judge Guy Murphy, worldwide planning director of JWT, said: "The author accurately points out the power as well as failures of personalisation in a way that marketers can truly understand, and the need for technology to augment, not replace, human insight and oversight.

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Copy should be filed as a Word Document. Charlie Ebdy, Head of Strategy at Vizeum UK, won his for an essay entitled TV and social are competitors not complements , while Mathew Turner, a senior strategist, won the other Bronze for his paper, Properly integrated social and TV can deliver both short- and long-term results. Logic or Magic? The winners will be presented with their awards at an Admap event in Cannes on Wednesday, 21 June, during which members of the Admap jury and senior industry experts will discuss burning issues around the marriage of TV and social and debate over short-term and long-term marketing strategy, To attend this free event, register here. In How Personalisation Needs to Have its Ford moment , they advance a case for total automation of marketing communications, engineered through artificial intelligence and distributed ledger technology, which recognises an individual user's behaviour, personal context, and anticipates the attention to the message. The thought leadership and its influence would have spread now, and will continue in the years to come. Hence, submitted copy should not depend for its reader comprehension on the inclusion of charts as some or all may not be published.

However, if it was purely for reasons of cost cutbacks then it would be a pity, because for once this proves those who advice clients on investing for the longterm and not falling for short term tactical baubles, seem to have done exactly the opposite when it came to their own brand.

Essays are judged by a panel of the industry's foremost thought leaders. Do not include a list of references at the end of the article. Clients are frequently advised by their research partners on which of their investments campaigns,media, tactical, events, sponsorship, properties etc.

Is the quality of the content that accompanies the advertising still important in advertising effectiveness? Of course, different marketing categories often require different advertising and channel strategies.

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