Marketing strategy research paper

Related studies about marketing strategies in the philippines

Journal of the Academy of Marketing Science, 45 2 , — On the optimum level of salesperson customer orientation in sales encounters. International Journal of Research in Marketing, 20 4 , — Boston: Addison-Wesley. For example, patients may be asked to use kiosks to check themselves into hospitals. Journal of Marketing, 58 2 , 96— Marketing strategy: An assessment of the state of the field and outlook. Implementing marketing strategies: Developing and testing a managerial theory.

Towards an organic perspective on strategy. Synergistic effects of relationship Managers' social networks on sales performance.

Journal articles on marketing strategy

Journal of Marketing, 68 4 , 33— Strategic Management Journal, 23 7 , — Dimana anda akan membuat sebuah promosi untuk melakukan pemasaran secara intens untuk mendapatkan traffic yang murni di dunia internet. A strategic framework for customer relationship management. California Management Reviews, 26 3 , 47— Journal of Marketing Research, 49 4 , — A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance. Journal of the Academy of Marketing Science, 29 3 , — Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises.

Theorizing practice and practicing theory. Mempunyai koneksi yang baik antar digital marketer dan client Sebagai digital marketer anda pastinya akan mempunyai koneksi yang baik antar digital marketer lainnya untuk saling berbagi ilmu, serta mempunyai koneksi dengan client anda sendiri dan bisa menjadi teman yang baik.

Sloan Management Review, 40 3 Journal of the Academy of Marketing Science, 38 2— Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment.

marketing strategy articles

The impact of brand quality on shareholder wealth. Firms tend to raise prices in response to higher demand, so observed relationships between price and quantity can be quite misleading. First-mover advantage in an internet-enabled market environment: Conceptual framework and propositions.

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Journal of the Academy of Marketing Science, 36 2— Experiments show that adding extra search costs to find discounted items can improve gross margins and sales by increasing the number of items inspected and serving as a self-selecting price discrimination mechanism among customers.

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Marketing Strategy: Articles, Research, & Case Studies on Marketing Strategy