It means sticking to your personal and business code of conduct. If you compromise your integrity in small situations with little consequence, then it becomes very easy to compromise on the small situations. We would love to hear all about it. Leaders know that honesty and integrity are the foundations of leadership.
The difference is character.
And it is integrity that enhances all your other values. Become known as a person of integrity and you will be on your way to building a successful personal brand. No one is born with integrity — or without it.
Integrity when used as a character term is defined as the quality of being unimpaired or an adherence to moral principles. If you want to build a reputation as a person of integrity then surround yourself with people of integrity.